台灣零佣金成長策略顧問 Zero-Commission Growth Advisory · Taiwan

行銷費到底花去哪？
讓不賺媒體佣金的第三方，用你自己的數據告訴你。 Where is your marketing budget actually going?
Let a third party that earns zero media commission tell you — using your own data.

從一份看得懂的報告開始——需要的話，我們再陪你的團隊一起做，最後把方法留在你公司。 Start with a report you can actually understand — and if you need it, we'll work alongside your team and leave the method with you.

$0 佣金 不代理媒體No Media Sales 不收回扣No Rebates
了解行銷費透明化報告 See the Ad Spend Transparency Report 先看報告長什麼樣子 See what the report actually looks like

不代操・不抽媒體佣金・報告是給你看的，不是給代理商看的 No media buying. No commissions. The report is written for you — not for your agency.

GROVA Digital 是台灣的零佣金成長策略顧問公司（成星數位科技有限公司），服務年營收 3,000 萬至 5 億的品牌。與媒體代理商不同，GROVA 不代理媒體、不收回扣，收入僅來自顧問費；核心服務為 MMM 媒體效益分析、外包行銷長（Fractional CMO）、品牌策略與通路 CRM，並提供台灣⇄東南亞市場進入顧問。 GROVA Digital is a zero-commission growth advisory firm in Taiwan, serving brands with NT$30M–500M in annual revenue. Unlike media agencies, GROVA sells no media and takes no rebates — its only revenue is the advisory fee. Core services: MMM media effectiveness analysis, Fractional CMO, brand strategy, channel & CRM, and Taiwan ⇄ Southeast Asia market entry advisory.

你是以下哪一種？ Does This Sound Like You?

企業主Business Owner

廣告費每個月在燒，但業績就是沒跟上。 Budget burns every month, but revenue isn't moving.

你想知道錢到底花在哪、哪裡出了問題——但代理商給你的報表看不出答案。 You want to know where the money's going and what's broken — but the agency reports don't give you a clear answer.

行銷主管Marketing Lead

有代理商、有工具、有數據，但說不出成效從哪來。 You have the agency, the tools, the data — but can't explain where the results come from.

你需要一個獨立的第三方視角，幫你看清楚哪個媒體真的有貢獻，而不是靠各平台自己說了算。 You need an independent view on which channels actually contribute, instead of letting each platform grade its own homework.

品牌主｜有代理商Brand with Agency

感覺哪裡不對，但說不出具體問題在哪。 Something feels off, but you can't pinpoint exactly what.

顧問費每個月照付，你卻越來越難判斷這筆錢是在解決問題，還是在養對方的業績。 The retainer keeps going out, but you're less and less sure whether it's solving your problems or padding their revenue.

服務 Services

合作從一份報告開始：行銷費透明化報告 Where It Starts: The Ad Spend Transparency Report

02

品牌與成長策略 Brand & Growth Strategy

你說不清楚自己的品牌是什麼，業務、廣告、招聘各講各的話——這是最貴的隱性成本。我們幫你把定位說清楚，讓每個人講同一件事。 When sales, ads, and job listings all describe different companies, the problem isn't execution — it's that there's no agreed position underneath any of it. We find it, define it, and write it down clearly enough that everyone stops improvising.

  • 品牌定位文件（核心主張與差異化論述） Brand positioning brief (core claim + differentiation narrative)
  • 競爭矩陣（主要對手攻守策略分析） Competitive matrix (attack and defense moves by competitor)
  • GTM Playbook（市場進入時程與渠道分工） GTM playbook (market entry timeline and channel ownership)
品牌定位Brand Positioning GTM 計畫GTM Plan 競品矩陣Competitive Matrix
洽詢此服務Enquire →

03

數據與媒體效益 Data & Media Effectiveness

廣告費每個月在燒，代理商說成效不錯，但業績就是沒動。我們用跨渠道模型算清楚每個媒體真正帶來多少，讓你下次分配預算有依據——不是靠感覺。 Budget burns every month, the agency reports look fine, but revenue doesn't move. We model exactly what each channel actually drives, so your next budget decision is based on evidence — not gut feel.

  • 電視 / 數位 / OOH / 促銷的 Incremental ROAS 量化 Incremental ROAS by channel: TV / digital / OOH / promotions
  • 預算重分配建議（含渠道優先序與調整幅度） Budget reallocation plan with channel prioritization
  • 媒體效益監控儀表板設定 Media effectiveness monitoring dashboard setup
MMM 歸因MMM Attribution 預算重分配Budget Reallocation 媒體 ROI 儀表板Media ROI Dashboard
了解廣告預算健診與 MMMExplore MMM & Budget Audit →

04

通路、CRM 與營運優化 Channel, CRM & Operations

通路商不積極推你的產品，買過一次的客人再也不回來——這兩個問題都有解。重設返利結構讓通路有動機主動推，建立回購機制讓第一次買的人變成長期客。 Channel partners don't push your product. First-time buyers don't come back. Both are fixable — rebuild the rebate structure so partners have a reason to push, and add the sequences that turn first buyers into regulars.

  • 通路返利架構審查與重設計（含競品模擬） Trade rebate structure audit and redesign (with competitive simulation)
  • 會員分眾模型與自動化回購序列 CRM segmentation model and automated repurchase sequences
  • 從首購到高忠誠度的完整生命週期觸發設計 End-to-end lifecycle trigger design from first purchase through high-loyalty retention
Rebate 設計Rebate Design 會員分眾CRM Segmentation 回購序列Repurchase Sequences
洽詢此服務Enquire →
獨家 Exclusive

05

企業幕僚與跨境擴張 Executive Office & Cross-Border Growth

你需要一個懂策略又能執行的人在旁邊，但養一個全職 CMO 不是每家公司都負擔得起。月費制，直接進你的決策，不出報告——只做有用的事。 You need someone who thinks in strategy and executes in reality — but a full-time CMO isn't always the right fit. Retainer basis, direct access to your decisions, no reports — only what actually moves things.

  • Fractional Chief of Staff（月費制，直接參與決策） Fractional Chief of Staff (retainer basis, direct access to decisions)
  • 台灣 ⇄ 東南亞雙向市場進場策略 Taiwan ⇄ Southeast Asia dual-direction market entry strategy
  • 8 週 M&A 準備 / 募資衝刺模組 8-week M&A readiness or fundraising sprint module
幕僚長代管Fractional CoS 跨境 GTMCross-Border GTM 募資衝刺Fundraising Sprint
洽詢此服務Enquire →

06

外包行銷長（Fractional CMO） Fractional CMO

你需要行銷長等級的判斷，但不想養一個全職 CMO——月費制，每週 2–3 天直接進你的決策、管你的代理商、設定 OKR，不賣媒體、不抽佣，唯一目標是讓你的品牌成長。 You need CMO-level judgment without a full-time hire. Retainer basis, 2–3 days per week — directly inside your decisions, managing your agencies, setting OKRs. No media sales, no commissions. One goal: your brand's growth.

  • 行銷策略主導與代理商管理（參與週會、審核提案、設定 KPI） Marketing strategy lead and agency management (weekly meetings, proposal review, KPI setting)
  • 品牌成長 OKR 規劃與季度執行追蹤 Brand growth OKR planning and quarterly execution tracking
  • 向董事會或老闆報告成長進度（可代理出席） Board or CEO reporting on growth progress (can attend on your behalf)
月費制Retainer 行銷主管代管CMO Function 零佣金Zero Commission
了解外包行銷長服務詳情Learn about Fractional CMO →
入口服務 Entry Point

01

行銷費透明化報告 The Ad Spend Transparency Report

廣告沒效、通路不動、品牌說不清楚——三個症狀，背後可能只有一個卡點。我們四到六週幫你看清楚錢花去哪，用你自己的數據（不是產業平均值）驗證每一筆花費的真實貢獻，最後給你一份看得懂的報告，並親自開會講解，不丟一份 PDF 就走人。 Ads not working, channels stalling, brand hard to explain — three symptoms, often one root cause. Over four to six weeks, we show you exactly where the money is going, verify every dollar's real contribution using your own data — not industry benchmarks — and hand you a report you can actually read, walked through in a live call, not just dropped in your inbox.

  • 幫你看清楚廣告與行銷預算實際花在哪裡 See exactly where your ad and marketing budget is going
  • 用你自己的數據驗證，不是套用產業平均值 Verified with your own data — not generic industry benchmarks
  • 交付看得懂的報告，並附一次會議親自說明 A report you can actually read, plus a call to walk through it together
1 對接資料Connect Data
2 分析驗證Analyze & Verify
3 報告＋會議Report + Walkthrough
渠道花費占比Spend by Channel
真實貢獻對比True Contribution vs. Reported
優先行動建議Priority Action List

起始專案費用依品牌規模與問題複雜度報價，無隱藏媒體佣金 Starting project fee is scoped to your brand's scale and complexity — no hidden media commissions

行銷費透明化Ad Spend Transparency 自有數據驗證Your-Data Verification 報告＋會議說明Report + Walkthrough
看報告的流程與交付物See how the report works →
與我們聊聊你的需求 Tell us what you need →

為什麼選 GROVA Why GROVA

我們不一樣在三個地方 Three things that set us apart

零佣金制 Zero Commission

我們的收入只有顧問費。沒有媒體回扣、沒有軟體抽成、沒有任何「介紹費」。我們建議你做的事，完全是因為這對你最有利——不是對我們最有利。這在台灣顧問市場並不常見，我們選擇直接說清楚。 The only invoice we send is for the advisory fee. No media rebates, no placement cuts, no referral arrangements. So when we say a channel isn't working, we're not protecting a relationship with a publisher. When we say the agency needs replacing, we don't have a stake in keeping them.

方法論透明 Open Methodology

每一份建議都能說清楚怎麼來的。假設是什麼、數據從哪裡來、怎麼算的——你看得到全部。不是給你一個「相信我們」的結論，而是一套你的團隊能自己跑、換了人也能繼續維護的方法。黑箱顧問的利益在於讓你永遠需要他。我們的利益在於讓你長大。 Every recommendation comes with the working. Assumptions spelled out, data sources cited, model logic visible. Not a conclusion you're asked to trust — a process your team can challenge, repeat, and own after we leave. A black-box consultant profits from your dependency. We profit from your growth.

實戰出身，不是理論派 From practice, not PowerPoint

GROVA 的團隊有外商集團行銷主管與 CEO 辦公室高階幕僚的實戰背景，也有操盤跨平台整合行銷、拿過數位廣告大獎的人。涵蓋多個消費產業的媒體效益、募資與 M&A 準備、跨境市場進入。能在策略和執行兩個層次同時給出建議——不是只出 PPT，也不是只出操作清單。 The people doing this work have been brand-side — managing budgets, not pitching for them. We've sat in rooms where quarterly P&L pressure is real, run growth across Taiwan and Southeast Asia, and seen how quickly strategy falls apart when it meets an actual sales target. We show up at both levels: where the decisions get made, and where they get executed.

團隊實績 Track Record

這些方法，在真實的 P&L 上驗證過 Proven on real P&Ls, not in theory

MMM 媒體效益MMM Effectiveness

136 週 MMM 全管線，媒體 ROI 提升 30% 以上 136-week MMM pipeline; media ROI up 30%+

於跨國消費品牌任職期間建立跨渠道效益模型，在媒體預算零成長的前提下持續改善投資報酬。 Built a cross-channel effectiveness model at a multinational consumer brand — improving media ROI with zero budget growth.

品牌與媒體策略Brand & Media Strategy

品類高度競爭的市場中，連續五年市占第一 Five consecutive years of category leadership in a highly competitive market

於外商領導品牌任職期間，操盤數位媒體與轉型計劃，擴大市場領先地位。 Ran digital media and transformation initiatives at a leading multinational — extending its market-leading position.

幕僚與跨境Executive Office & Cross-Border

募資、M&A 與跨境市場擴張的第一線實戰 First-hand fundraising, M&A, and cross-border expansion

於上市科技公司 CEO 辦公室參與募資與併購準備、跨境市場進入驗證，熟悉投資人與董事會的決策語言。 Worked inside a listed tech company's CEO office on fundraising, M&A readiness, and cross-border market validation — fluent in how investors and boards decide.

以上為團隊成員於品牌端任職期間的實績。因保密義務，品牌與品類名稱不公開；洽談時可提供可驗證的細節。 Track record from team members' prior brand-side roles. Brand and category names are withheld under confidentiality obligations; verifiable details available in conversation.

方法論與洞察 Insights

我們怎麼看這些問題 Our Take on These Problems

Media Mix Modeling

廣告花了，業績卻沒漲？中小企業主該知道的廣告預算健診法 Ads Spent, But Sales Didn't Move? The Ad Budget Health Check You Need

你的ROAS報表很好看，但說得出來這些業績有幾成是廣告之外也會發生的嗎？ Your ROAS looks great — but how much of that revenue would have happened anyway?

閱讀文章 → Read article →

顧問模式Advisory Model

行銷顧問費到底在收什麼？中小企業主該懂的抽佣陷阱 What Are You Actually Paying For? The Hidden Commission Trap in Agency Fees

顧問費一個月2萬到6萬，但你知道這筆錢裡，有沒有藏著媒體代理的抽佣嗎？ Agency retainers range widely — but do you know if yours includes hidden media commissions?

閱讀文章 → Read article →

外包行銷長Fractional CMO

行銷主管離職了，然後呢？中小企業主的外包行銷長決策指南 Your Marketing Lead Just Left. Now What? A Decision Guide to Fractional CMO

什麼情況該找外包行銷長？和全職 CMO、一般顧問的差別在哪？費用怎麼算？一次說清楚。 When does Fractional CMO make sense? How does it differ from a consultant or full-time hire? What does it actually cost?

閱讀文章 → Read article →

常見問題 FAQ

你可能想知道的 Questions We Often Hear

GROVA 跟一般行銷代理商有什麼不同？ How is GROVA different from a marketing agency?

代理商的收入來自媒體買量佣金，所以他們有動機讓你花更多廣告費。GROVA 不代理任何媒體、不收任何回扣，唯一的收入是顧問費。我們的利益只有一個：讓你的業績真正成長。這個差異寫進合約第一條。 Agencies earn commissions on media spend — which gives them an incentive for you to spend more. GROVA doesn't buy media or take rebates. Our only revenue is the advisory fee. Our one interest: your actual growth. That's written into clause one of every contract.

你們主要服務什麼樣的企業？ What kinds of companies do you work with?

主要服務台灣中小品牌（年營收約 3,000 萬至 5 億）以及有成長壓力、需要獨立第三方視角的大型企業行銷部門。消費品、餐飲、電商、保健品、跨境品牌都有合作經驗。 Primarily Taiwan SMBs (annual revenue roughly NT$30M–$500M) and larger brand marketing teams that need an independent outside view. We've worked across FMCG, F&B, e-commerce, wellness, and cross-border brands.

什麼是行銷費透明化報告？費用大概是多少？ What is the Ad Spend Transparency Report and how much does it cost?

行銷費透明化報告是我們的入口服務（內部方法名：成長診斷衝刺），用四到六週幫你看清楚廣告與行銷預算花去哪，用你自己的數據——不是產業平均值——驗證每一筆花費的真實貢獻，最終交付一份看得懂的報告，並親自開會說明，不丟一份 PDF 就走。費用依品牌規模與問題複雜度而定，歡迎填寫聯絡表單，我們會在兩個工作天內回覆。 Our entry engagement (internally, the Growth Diagnostic Sprint). Over four to six weeks, we show you exactly where your ad and marketing budget is going, verify every dollar's real contribution using your own data — not industry benchmarks — and hand you a report you can actually read, walked through in a live call, not just dropped in your inbox. Pricing is based on brand scale — fill out the form and we'll respond within two business days.

什麼是 MMM 媒體效益分析？為什麼需要它？ What is Marketing Mix Modeling (MMM) and why does it matter?

MMM（Marketing Mix Modeling）是用統計模型量化每個媒體渠道——電視、數位廣告、OOH、促銷——真正帶來的業績增量。各平台的自報數字（Meta ROAS、Google 轉換）通常灌水，因為它們都在搶功。MMM 用一個共同框架還原真實貢獻，讓你的預算分配不再靠感覺。 MMM uses statistical models to measure how much revenue each media channel — TV, digital, OOH, promotions — actually generates. Platform-reported ROAS numbers (Meta, Google) are typically inflated because each platform claims credit for the same sale. MMM uses a shared framework to measure true incrementality, so your budget decisions are based on evidence, not gut feel.

你們服務台灣以外的市場嗎？ Do you work with brands outside Taiwan?

是的。GROVA 提供台灣⇄東南亞雙向市場進入策略，涵蓋新加坡、馬來西亞、香港。也協助台灣品牌在東南亞建立電商與通路，以及海外品牌進入台灣市場的在地化策略。 Yes. GROVA advises on Taiwan ⇄ Southeast Asia market entry in both directions, covering Singapore, Malaysia, and Hong Kong. We also help Taiwan brands build e-commerce and channel presence in Southeast Asia, and support overseas brands entering the Taiwan market.

第一次諮詢的流程是什麼？我需要準備什麼？ What happens in the first consultation? What should I prepare?

不需要準備任何資料。填完聯絡表單後，我們會在兩個工作天內看過你的情況，再跟你約 30 分鐘的初步通話。通話的目的只有一個：聽你說現在最卡的是什麼，判斷我們能不能真的幫上忙。不是要推銷，也不會給你一份制式報告。如果覺得方向合，我們會說明建議的下一步；如果不合，我們也會直接說。 No preparation needed. After you submit the contact form, we'll review your situation within two business days and schedule a 30-minute call. The call has one purpose: to understand what you're stuck on and assess whether we can genuinely help. No pitch, no templated report. If there's a fit, we'll outline a suggested next step. If there isn't, we'll tell you that directly.

你們的顧問費怎麼計算？有沒有固定方案？ How is your advisory fee structured? Are there fixed packages?

沒有固定套裝方案，因為每個品牌的問題不一樣。入口服務「行銷費透明化報告」（成長診斷衝刺）是四到六週的專案制，費用依品牌規模與問題複雜度報價。後續若合作，有月費制（適合需要持續策略支持的品牌）和專案制（適合有明確交付目標的需求）兩種形式。我們不收媒體佣金，所以你看到的費用就是全部，沒有隱藏項目。 No set packages — every brand's problem is different. The Ad Spend Transparency Report (Growth Diagnostic Sprint) runs four to six weeks, priced on scale and complexity. Ongoing work is either a monthly retainer or project-based, depending on what the engagement calls for. Since we earn nothing from media, there are no hidden line items in the quote.

什麼情況下需要外包行銷長（Fractional CMO）？ When does a company need a Fractional CMO?

當你需要行銷長等級的策略判斷，但公司規模或現金流還不適合養一個全職 CMO 時。常見情境：行銷主管剛離職需要過渡、公司快速成長但策略跟不上節奏、準備融資或 M&A 需要強化品牌與成長故事。外包行銷長以月費制直接進入你的決策流程，不賣媒體、不收回扣。等你的內部團隊成熟到可以自己跑，我們就退場。
→ 了解外包行銷長服務詳情 When you need someone making CMO-level calls, but the company isn't at the size where that's a full-time job. Three situations this comes up: your marketing lead just left and you need coverage during the gap, the business is growing faster than your strategy can keep up with, or you're heading into fundraising or M&A and need the growth story tightened. Retainer-based, no media commissions. We step back once your team can own it.
→ Learn more about Fractional CMO

MMM 媒體效益分析適合什麼規模的公司？ What company size is MMM media analysis suited for?

一般建議每月媒體預算在 NT$50 萬以上，且同時使用多個渠道（例如同時跑 Meta、Google、KOL、OOH）的品牌。預算太低或過度集中在單一渠道，統計模型的信心區間會過寬，結論的決策價值就低。如果你的預算還在成長期，可以先從廣告預算健診開始——輕量版本，先找出明顯的浪費，再評估是否需要完整 MMM。 Generally suited for brands spending at least NT$500K per month across multiple channels — e.g., running Meta, Google, KOL, and OOH simultaneously. If spend is too low or concentrated in a single channel, the statistical model's confidence intervals become too wide to be actionable. If your budget is still growing, we recommend starting with the Ad Budget Health Check — a lighter-weight version that identifies obvious inefficiencies before committing to a full MMM project.

讓對的錢，去對的地方。 Put the right money in the right place.

不收廣告佣金，只收你的成長費。說清楚這筆錢值不值，是我們唯一的工作。 No ad commissions. No vanity metrics. Our only job is to tell you — with proof — whether the money was worth it.

填寫表單，兩個工作天內回覆 Submit the form — we'll respond within 2 business days

填表之前，先確認合不合適 Before you write — check the fit

我們適合誰、不適合誰 Who we're for — and who we're not

✓ 適合找我們✓ Good fit

  • 年營收約 3,000 萬–5 億，有明確的成長壓力或預算效率疑慮 Roughly NT$30M–500M in revenue, with real growth pressure or doubts about budget efficiency
  • 已有代理商或行銷團隊，需要獨立第三方幫你判斷成效 You have agencies or a marketing team — and need an independent read on what's working
  • 想要一套自己團隊能接手維運的方法，而不是永遠依賴顧問 You want a method your team can own — not permanent dependency on a consultant

✗ 可能不適合✗ Probably not a fit

  • 想找人代操廣告投放——我們不代操、不代理媒體 You're looking for someone to run your ads — we don't operate media, we don't sell it
  • 期待一份漂亮的簡報，而不是一份會改變預算分配的行動清單 You want a polished deck, not an action list that changes how budget is allocated
  • 月媒體預算低於 30 萬且暫無擴張計畫——先讀我們的方法文章通常更划算 Media spend under NT$300K/month with no expansion plans — start with our free methodology articles instead

步驟 01Step 01

填表，3 分鐘 Fill the form — 3 minutes

說你現在最卡的一件事就好，不必完整。 Just the one thing blocking you. No need to be thorough.

步驟 02Step 02

48 小時內回覆，約 30 分鐘通話 Reply within 48 hours; a 30-minute call

通話不推銷，只判斷我們能不能真的幫上忙。 No pitch — the call is to assess whether we can genuinely help.

步驟 03Step 03

合適就提下一步；不合適直說 If it fits, we propose next steps. If not, we say so.

不出制式報告，也不會把你轉給「配合的廠商」。 No templated report — and no referral to a "partner vendor."

聯絡 Contact

直接聯絡我們 Reach us directly

contact@grova.digital

第一封信可以告訴我們 Helpful to include

  • 你的品牌 / 產品類別，以及你在哪個市場 Your brand, product category, and which market you're in
  • 目前最想解決的一個問題（哪怕還沒想清楚也沒關係） The one thing you most want fixed — even if you can't describe it precisely yet
  • 大概的媒體或顧問預算區間（不必精確） A rough budget range for media or advisory (no need to be exact)
  • 時間壓力：是否有季度 / 年度計畫要趕 Any timing pressure — a quarterly plan, a launch date, a board cycle

我們通常在 48 小時內回覆，並確認是否適合進一步深聊。 We'll usually get back within 48 hours to say whether it makes sense to go further.

傳送訊息 Send a message

填寫聯絡表單 Fill in the form

關於你About You

你的需求Your Need

規模參考Scale Reference