洞察與方法論Insights
寫給台灣中小品牌決策者的方法論文章。結論先行、附判斷依據，不賣課程、不堆術語。看完覺得方向對，再考慮要不要找我們聊。 Methodology articles for decision-makers at Taiwan SMB brands. Conclusion-first, with the reasoning shown. No course to sell, no jargon. If the thinking resonates, then consider talking to us.
Media Mix Modeling
你的 ROAS 報表很好看，但說得出來這些業績有幾成是廣告之外也會發生的嗎？用白話講清楚廣告預算健診能解決的真實問題。 Your ROAS looks great — but how much of that revenue would have happened anyway? A plain-language guide to what a budget audit actually solves.
閱讀文章 →Read article →顧問模式Advisory Model
顧問費一個月 2 萬到 6 萬，但你知道這筆錢裡，有沒有藏著媒體代理的抽佣嗎？零佣金顧問模式跟一般代理商的差別在哪。 Agency retainers range widely — but do you know if yours includes hidden media commissions? How the zero-commission model differs.
閱讀文章 →Read article →外包行銷長Fractional CMO
什麼情況該找外包行銷長？和全職 CMO、一般顧問的差別在哪？費用怎麼算？一次說清楚。 When does a Fractional CMO make sense? How does it differ from a consultant or a full-time hire? What does it cost?
閱讀文章 →Read article →文章解決通用問題；你的品牌問題需要看數據才能回答。填表說明狀況，兩個工作天內回覆。 Articles solve general problems; yours needs data to answer. Submit the form — we reply within two business days.
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