顧問服務 Advisory Service
月費制。直接進入你的行銷決策。不代理媒體、不收回扣——唯一的收入是你支付的顧問費。 Retainer basis. Direct access to your marketing decisions. No media sales, no commissions — our only revenue is the advisory fee you pay.
外包行銷長不是顧問在外面給建議——是行銷長本人進來你的週會、管你的代理商、對你的董事會負責，只是以月費制而不是全職雇傭的方式。 A Fractional CMO isn't a consultant giving advice from the outside — it's a CMO who sits in your weekly meetings, manages your agency relationships, and reports to your board. Just on a retainer basis, not as a full-time hire.
01
行銷主管剛離職 Your marketing lead just left
招聘新主管要三到六個月，代理商卻不會等。過渡期沒人管，預算就會悄悄往對代理商有利的方向跑。 Hiring a replacement takes 3–6 months. Your agencies won't wait. Without oversight, budget quietly drifts toward what benefits them.
02
快速成長，策略跟不上 Fast growth, strategy lagging
新品上市、進新市場、電商起飛——每一個節點都需要整合行銷決策，但你的內部團隊還沒有那個高度。 New product launches, market expansion, e-commerce scaling — each needs integrated marketing judgment your current team doesn't yet have.
03
準備融資或 M&A Preparing for fundraising or M&A
投資人或買家要看成長故事、品牌健度、行銷漏斗。這些東西需要有人整理成他們聽得懂的語言。 Investors and buyers want to see a growth narrative, brand health data, and a clean marketing funnel — translated into language they understand.
| 面向Dimension | 外包行銷長（GROVA）Fractional CMO (GROVA) | 一般行銷顧問Marketing Consultant | 全職 CMOFull-time CMO |
|---|---|---|---|
| 介入深度Involvement | 直接參與決策Decision-level | 提建議為主Advisory only | 全面負責Full ownership |
| 媒體佣金Media commission | 零佣金Zero | 視情況Varies | 無（雇員）None (employee) |
| 成本結構Cost structure | 月費，彈性調整Monthly retainer, flexible | 專案制或月費Project or retainer | 固定薪資＋福利Fixed salary + benefits |
| 代理商管理Agency management | 直接管理Direct management | 通常不介入Usually not involved | 直接管理Direct management |
| 適合規模Suited for | 年營收 3,000 萬–3 億NT$30M–$300M revenue | 各種規模Any size | 年營收 3 億以上NT$300M+ revenue |
不是出報告、不是做簡報——是直接進入你的日常運作： Not reports. Not slide decks. Direct involvement in your day-to-day operations:
全職 CMO 是雇傭關係，需要固定薪資、福利、股票選擇權，適合規模已大到需要全職行銷主管的企業。外包行銷長以月費制介入，通常每週投入 2–3 天，直接參與策略決策、團隊 OKR 設定、代理商管理，但不佔用固定人力成本。適合年營收 3,000 萬至 3 億、尚未到養全職 CMO 臨界點的品牌。 A full-time CMO is an employment relationship — fixed salary, benefits, equity. A Fractional CMO engages on a retainer basis, typically 2–3 days per week, with direct involvement in strategic decisions, team OKR setting, and agency management — without the fixed headcount cost. Best suited for brands with NT$30M–$300M in revenue that aren't yet at the threshold for a full-time hire.
一般行銷顧問給建議、出報告，執行由你的團隊或代理商負責。外包行銷長是直接進入你的決策流程：參與週會、管理代理商、設定 KPI、向董事會報告。GROVA 的外包行銷長不代理任何媒體、不收回扣，唯一收入是月費，所以所有建議都以你的品牌成長為出發點，不會因為有媒體佣金而偏向特定渠道。 A regular marketing consultant advises and delivers reports — your team or agencies handle execution. A Fractional CMO enters your decision-making flow directly: weekly meetings, agency management, KPI setting, board reporting. GROVA earns zero media commissions, so every recommendation is driven purely by your brand's growth — not by which channel pays us a rebate.
三種常見情境：一、行銷主管剛離職，需要過渡期穩住策略方向、不讓代理商趁機失控。二、公司正在快速擴張（新品上市、進新市場、電商起飛），現有行銷資源跟不上節奏。三、準備下一輪融資或 M&A，需要整理品牌故事、成長數據與行銷漏斗，讓投資人或買家看得清楚。 Three common scenarios: First, your marketing lead just left and you need someone to hold the strategy steady during the transition — before agencies start filling the vacuum. Second, the company is scaling fast (new launch, new market, e-commerce takeoff) and the current team can't keep up strategically. Third, you're preparing for a fundraising round or M&A and need to organize your brand health, growth data, and funnel story for investors or buyers.
月費依介入深度（每週投入天數）、品牌複雜度與合作範圍而定。通常建議最短三個月，讓策略有時間落地並看到初步結果。費用完全透明，沒有隱藏的媒體回扣或介紹費。詳細報價請填寫聯絡表單，我們會在兩個工作天內回覆。 The monthly retainer depends on the depth of involvement (days per week), brand complexity, and scope of work. We generally recommend a minimum of three months so the strategy has time to take hold and show initial results. Pricing is fully transparent — no hidden media rebates or referral fees. Fill in the contact form for a detailed quote; we'll respond within two business days.
不確定外包行銷長是否適合你的狀況？填寫表單說明你的情境，我們會在兩個工作天內評估並回覆。 Not sure if a Fractional CMO fits your situation? Submit the form and describe where you're at — we'll assess and respond within two business days.
填寫外包行銷長諮詢表單 Submit Fractional CMO Enquiry →